In recent weeks, a wave of excitement has swept across the financial sector, particularly within the brokerage industry, with many firms announcing the successful deployment of DeepSeek's advanced AI modelsThe DeepSeek-R1 model, in particular, is gaining traction, as various securities firms have announced the completion of its local deployment, showcasing its application across multiple business scenariosCompanies such as Guotai Junan, Guojin Securities, Zhongtai Securities, Industrial Securities, and Huafu Securities are leading the charge in integrating this technology into their core business operations.

This rapid adoption speaks volumes about the confidence that industry players have regarding the potential of artificial intelligence in revolutionizing stock trading and investment researchThe applications of DeepSeek are extensive and include enhancements in information retrieval, document processing, industry research, market analysis, software development support, compliance Q&A, and operational guidance

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The brokerage industry is now actively exploring more AI applications that could enhance productivity and decision-making capabilities significantly.

Among the early adopters, Guotai Junan has taken considerable strides by leveraging AI technology extensivelyThe firm had successfully completed local deployment of the DeepSeek-R1 model before the Chinese New Year and is currently conducting scenario application testingThis integration is set to enhance the capabilities of their "Junhong Lingxi" large model, greatly improving AI-driven investment research and customer service capabilitiesThe head of Guotai Junan has stated that the enhancements brought forth by the DeepSeek model aim to reinforce the AI transformation within the securities industry.

The deployment of DeepSeek technology empowers Guotai Junan's services in various core business areasBy integrating this AI model into functions such as intelligent Q&A, smart investment services, market analysis, compliance risk management, and information retrieval, the company aims to provide high accuracy and efficiency in its AI services for both employees and clients

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This reflects a much broader trend in which firms in the financial sector are adjusting their strategies to embrace AI technology.

Similarly, Guojin Securities announced its completion of local deployment testing for DeepSeekTheir Chief Information Officer, Wang Hongtao, remarked on the technological innovations initiated by this integration, focusing on enhancing core functions such as information retrieval and document processingPost-testing, DeepSeek-R1 has been embedded into their business areas, increasing operational efficiency significantly.

In particular, the model boosts productivity within the organization by streamlining document processing and enhancing information retrieval systemsWith capabilities in sentiment analysis for market monitoring, the AI's real-time monitoring allows investors to capture market trends effectivelyMoreover, it provides rapid document parsing and Q&A capabilities, ensuring that employees obtain information quickly and accurately, which is crucial in today’s fast-paced financial environment.

Similarly, Huafu Securities has successfully integrated both DeepSeek V3 and R1 models into their operations, enhancing various scenarios such as knowledge Q&A and software development assistance

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The firm has identified these technologies as vital in enriching customer interactions and aid in formulating marketing strategies.

In the path of digital transformation, Industrial Securities has established a robust digital platform capable of supporting multiple open-source AI models, including DeepSeek productsTheir efforts are aimed at equipping employees with effective knowledge retrieval tools and boosting customer service through intelligent client service applications.

Zhongtai Securities has also joined the bandwagon, focusing on building a model platform using open-source technologies in the year aheadAs they aim for practical application in intelligent Q&A, smart documents, and investment research, their team is in the testing phase of the DeepSeek-R1 model for various business scenarios such as wealth management and investment banking, projecting a substantial improvement in their overall operational efficiency.

Guoyuan Securities, leveraging the DeepSeek-R1 model, plans to integrate it into their independently developed intelligent service platform to advance their operational efficiency significantly

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The integration aims to enhance semantic understanding and multi-turn dialogue abilities, projecting a clear intent to accelerate the transformation towards intelligent services within the securities industry.

The broad sentiment across the sector suggests that embracing AI is becoming an inevitable trendMultiple brokerage firms express their optimism about the future applications of AI, especially with the impending local deployment of DeepSeek technologyWang Hongtao from Guojin Securities articulated the importance of AI as a transformative force, advocating for organizations and individuals alike to embrace and familiarize themselves with AI technologies seamlessly.

Guojin Securities took a proactive approach to establish an AI laboratory earlier this year, emphasizing their commitment to stay at the forefront of AI technologiesThe firm envisions extending DeepSeek's applications to include intelligent customer support, risk management, and investment analysis in the near future, illustrating their intent to foster digitized operations across various sectors.

Guoyuan Securities, in collaboration with iFLYTEK in "AI + Investment Banking," also underscored their enthusiasm for AI applications in finance

They intend to establish a powerful AI computation platform to facilitate operational efficiency while also noting that their recent deployment of the DeepSeek-R1 model represents a significant step in anticipating and responding to the evolving demands of the financial sector.

Contributors from Zhejiang Merchants Fund acknowledged that progress in AI technology is unlocking broader horizons for developments across financeThe DeepSeek-R1 model merges high performance with affordability, effectively transforming the traditional market landscape whereby investments are characterized by substantial hardware costsSuch advancements allow financial institutions to improve their AI investment strategies without incurring prohibitive expenses.

Overall, the widespread deployment of the DeepSeek-R1 model could reshape the landscape of the financial sector, creating opportunities for new operational models involving "AI + Operations," "AI + Products," and even "AI + Compliance." This could facilitate a wave of innovation that positions financial firms to thrive in an increasingly digital economy.

The potential for a wider reach in AI applications is bolstered by trends in technology